ADV 04434 - Advertising Campaigns - Wi

Credits: 3

This course prepares students to undertake and complete an extensive, creative, effective professional advertising campaign. The course includes instruction on how to prepare the speech which is made when the campaign is pitched to the client, extensive marketing and advertising research, final polishing of copywriting skills and a well prepared final oral presentation.

Prerequisite Courses: ADV 04421 with a minimum grade of D- and ADV 04352 with a minimum grade of D-
Course Attributes: CAT, RE, UGRD, WRIT