ADV 04421 - Account Planning

Credits: 3

This course will explore the role of account planning and its contribution to developing strategic advertising campaigns. Students will learn to review and interpret qualitative and quantitative research and to translate this research into valuable consumer insights.

Prerequisite Courses: ADV 04330 with a minimum grade of D- and PR 06310 with a minimum grade of D- and ADV 04375 with a minimum grade of D-
Course Attributes: CAT, UGRD
Academic Department: Public Relations & Advertising