PR 06310 - Introduction to Public Relations/Advertising Research

Credits: 3

The course studies both qualitative and quantitative research methods necessary for success in the fields of public relations and advertising. Emphasis is placed on evaluation of secondary searches, individual and group interviews, media audience measurements, market structure, segmentation and usage studies, and tracking studies.

Course Attributes: CAT, GCAT, UGRD
Academic Department: Public Relations & Advertising