Feb 16, 2025  
2024-2025 Rowan University Academic Catalog 
    
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2024-2025 Rowan University Academic Catalog
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ADV 04330 - Introduction to Advertising

Credits: 3


The course provides an overview, including techniques and terminology that are useful in the professional world. Topics include history of advertising, marketing, ethics, law, consumer behavior, print and electronic media, and retail and corporate advertising. The course combines theory of advertising with practical applications.



Prerequisite Courses: COMP 01112  with a minimum grade of D- or HONR 01112 with a minimum grade of D- or ENGR 01201  with a minimum grade of D-
Course Attributes: CAT, GCAT, UGRD


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