Feb 16, 2025  
2024-2025 Rowan University Academic Catalog 
    
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2024-2025 Rowan University Academic Catalog
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ADV 04352 - Advertising Strategies

Credits: 3


This course explores the methodologies and tactics involved in planning advertising campaigns. Students examine research sources, strategic planning techniques, media placement, copywriting & testing. Students will review presentation techniques, theme-within-a-theme and other related strategic thinking.



Prerequisite Courses: ADV 04375  with a minimum grade of D- and PR 06310  with a minimum grade of D-
Course Attributes: CAT, UGRD


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