MKT 09502 - Marketing Research

Credits: 3

Contemporary marketing decisions are based on marketing research information. This course will help students develop a managerial perspective on the use of marketing research information in making decisions, as well as specific research skills and practical experiences that will enhance their career advancement. The skills covered in this course are applicable to marketing problems encountered in both consumer and business-to-business markets. Students will experience a “project-based learning” to apply marketing research tools and methods to identify and solve specific marketing problems.

Prerequisite Courses: MK9200 with a minimum score of 0 or MKT 09200 with a minimum grade of C
Course Attributes: 0500, GCAT, GRAD
Academic Department: Marketing & Business Information Systems