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Aug 20, 2025
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MKT 09200 - Principles of Marketing Credits: 3
This course provides an overview of the theory and practice of marketing within a corporate and societal context in a dynamic environment. The major functions of marketing are covered from the perspective of management strategy seeking competitive advantage.
Prerequisite Courses: COMP I (COMP 01111 , HONR 01111, or COMP 01105 ) and 12 credits overall are required as prerequisites to MKT 09200.
Course Attributes: CAT, GCAT, UGRD
Academic Department: Marketing & Business Information Systems
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