Minor in Social Media Content & Strategies

Location(s): Glassboro Campus

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The Minor in Social Media Content & Strategies introduces students to the fundamentals of strategic social media use, including how to create content that drives traffic to the site and helps organizations meet their goals. The four required courses provide an overview of strategy, copywriting, and analytics, including a special course to develop digital messaging. Two elective courses allow students to explore courses from across the Ric Edelman College of Communication, Humanities, & Social Sciences to build a minor that suits their academic preferences.

Program Requirements

Required Courses: 12 s.h.

CMS 04317 - Social Media Strategies Credits: 3
PR 06324 - Social Media Management and Metrics Credits: 3
PR 06356 - Digital Public Relations Strategies Credits: 3
PR 05366 - Social Media Content Creation Credits: 3

Elective Courses: 6 s.h.

Choose any two of the following:

ADV 04433 - Digital Advertising Strategies Credits: 3
CMS 04315 - Digital Media Processes Credits: 3
RTF 03295 - Introduction to New Media Credits: 3
SPRT 09317 - Esports Streaming and Social Platforms Credits: 3
ART 09301 - Digital Media and Techniques Credits: 3
PR 06306 - Social Media and Sports Communication Credits: 3
JRN 01407 - Special Topics in Journalism Credits: 3

Total Required Credits for the Program: 18

Dr. Joseph Basso
Department Chair, Department of Public Relations/Advertising
301 High Street
856.256.4312
basso@rowan.edu