2025-2026 Rowan University Academic Catalog
Bachelor of Science in Marketing
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Rowan Core: 9 s.h.
All first-time Freshmen must complete the University Rowan Core Literacies. There are six literacies: - Communicative Literacy (COML) - 9 s.h. Satisfied by taking the following three courses:
- Artistic Literacy (ARTL)
- Global Literacy (GLBL)
- Humanistic Literacy (HUML)
- Quantitative Literacy (QNTL)
- Scientific Literacy (SCIL)
Majors may suggest courses to fulfill the above literacies and will be applied elsewhere. A complete listing of courses that fulfill the above literacies can be found here Undergraduate Program Requirements . Rowan Experience
Students must satisfy all three Rowan Experience attributes. Credits attached to the courses in this section will apply elsewhere. The attributes are as follows: - Broad-Based Literature Attribute (LIT)
- Writing Intensive Attribute (WI)
- Rowan Seminar Attribute*(RS)
Departments may recommend courses to fulfill these attributes. A complete listing of courses that satisfy these attributes can be found at Undergraduate Program Requirements . *The Rowan Seminar requirement is waived for all students transferring 24 or more approved credits into Rowan University at the time of initial entry. Non-Program Courses: 17-18 s.h.
Business Foundational Courses: 27 s.h.
Marketing Required Courses: 15 s.h.
Marketing Elective: 15 s.h.
Marketing or Business Elective: 3 s.h.
Choose one upper-division course offered in the RCOB. MKTBIS Engagement and Career Exploration Requirements
Consult advisor Free Electives: 33-34 s.h.
Total Credits for Program: 120-123 s.h.
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