The MBA Concentration in Marketing (MKT) will equip students with specialized skills in data analysis and research, enabling them to apply best practices in marketing decision-making and effectively advance their careers. Students will gain knowledge in how consumers form attitudes, make decisions, and behave. They will also gain expertise in collecting secondary research, making data-informed marketing decisions, and analyzing customer data.
All Rowan MBA students pursue the same 18 credits to satisfy the core requirements of the 36-credit curriculum. Rowan MBA students also enjoy the freedom of customizing 18 credits to meet career pursuits. The flexible, customized 18 credits are pursued via six 3-credit courses: two areas of concentration or one area of concentration and three elective courses. Rowan MBA students can choose two related Concentrations to build significant depth, two distinct Concentrations to build breadth, or even choose one concentration and three elective courses across disciplines to gain a wide view from varying perspectives.