ADV 04432 - Media Planning

Credits: 3

Students study media as social and economic forces in our society; the course examines major media with emphasis on comparative value in regards to cost, audience, production problems, time factors, product stability and cost effectiveness. Students get considerable actual practice in media planning activities. A research unit is included.

Prerequisite Courses: ADV 04330 with a minimum grade of D-
Course Attributes: CAT, UGRD