Jul 15, 2024  
2024-2025 Rowan University Academic Catalog (DRAFT COPY) 
    
2024-2025 Rowan University Academic Catalog (DRAFT COPY)
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ADV 04360 - Integrated Marketing Communication


Credits: 3

This course explores the expanded as well as the communication portion of the organization’s business and marketing plans. Emphasis is placed on how to translate marketing strategies into a well-defined and seamless communication program directed at all of the organization’s publics.



Prerequisite ADV 04330  with a minimum grade of D-
Attribute Code CAT, GCAT, UGRD



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