Minor in Social Media Content & Strategies

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The Minor in Social Media Content & Strategies introduces students to the fundamentals of strategic social media use, including how to create content that drives traffic to the site and helps organizations meet their goals. The four required courses provide an overview of strategy, copywriting, and analytics, including a special course to develop digital messaging. Two elective courses allow students to explore courses from across the College of Communication to build a minor that suits their academic preferences.

Required Courses

CMS 04317 - Social Media Strategies Credits: 3
PR 06324 - Social Media Management and Metrics Credits: 3
PR 06356 - Digital Public Relations Strategies Credits: 3

Elective Courses

Choose any two of the following:

ADV 04433 - Digital Advertising Strategies Credits: 3
PR 06306 - Social Media and Sports Communication Credits: 3
JRN 01407 - Special Topics in Journalism Credits: 3
CMS 04315 - Digital Media Processes Credits: 3
RTF 03295 - Introduction to New Media Credits: 3
SPRT 09317 - Esports Streaming & Social Platforms Credits: 3
ART 09301 - Digital Media and Techniques Credits: 3

Total Required Credits for the Program: 18

Dr. Joseph Basso
Department Chair, Department of Public Relations/Advertising
301 High Street
856.256.4312
basso@rowan.edu