Bachelor of Science in Marketing

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General Education

All students starting before Fall 2018 and transfer students must complete the University General Education Requirements as described in the Undergraduate Program Requirements .

Rowan Core

All first-time Freshmen starting in Fall 2018 or after must complete the University Rowan Core Requirements as described in Undergraduate Program Requirements .

Rowan Experience

All students must complete the Rowan Experience requirements as described in Undergraduate Program Requirements .

Program Requirements

Required Courses

(may be included in General Education)

MATH 01130 - Calculus I Credits: 4
or
MATH 03125 - Calculus: Techniques and Applications Credits: 3
STAT 02260 - Statistics I Credits: 3 (Equivalent of College Algebra)
ECON 04101 - An Introduction to Economics-A Macroeconomic Perspective Credits: 3
ECON 04102 - An Introduction to Economics-A Microeconomic Perspective Credits: 3
BUS 01488 - Business Career Planning and Development Credits: 2
or
UNIV 01488 - Career Planning and Development Credits: 1 to 3
ACC 03210 - Principles of Accounting I Credits: 3
ACC 03211 - Principles of Accounting II Credits: 3
MGT 98242 - Legal Environment of Business Credits: 3
MKT 09200 - Principles of Marketing Credits: 3
MGT 06305 - Operations Management Credits: 3
FIN 04300 - Principles of Finance Credits: 3
MGT 06300 - Organizational Behavior Credits: 3
MIS 02234 - Management Information Systems Credits: 3
MGT 06402 - Business Policy Credits: 3

Major Requirements: 15 s.h.

*Must register each semester.

MKT 09376 - Consumer Behavior Credits: 3
MKT 09384 - Research Methods in Marketing-WI Credits: 3
MKT 09388 - Advanced Marketing Research Methods Credits: 3
MKT 09379 - International Marketing Credits: 3
MKT 09403 - Strategic Marketing Management Credits: 3

Marketing Electives: 15 s.h.

Electives courses are generally offered only once an academic year. Select 15 s.h. from the following list of any 300- or 400-level MKT course:

MKT 09305 - Digital Marketing Credits: 3
MKT 09315 - Personal Selling Credits: 3
MKT 09330 - Marketing Channels Credits: 3
MKT 09350 - Management of Advertising and Promotion Credits: 3
MKT 09360 - Services Marketing Credits: 3
MKT 09372 - Retailing Credits: 3
MKT 09378 - Product, Price, New Venture Management Credits: 3
MKT 09375 - Business Logistics Credits: 3
MKT 09387 - Supply Chain Planning Credits: 3
MKT 09382 - Sales Force Management Credits: 3
MKT 09386 - The Marketing Plan Credits: 3
MKT 09390 - Selected Topics in Marketing Credits: 3
MKT 09391 - Business to Business Marketing Credits:
MKT 09402 - Marketing Consultancy Credits: 3
MKT 09411 - Supervised Internship in Marketing Credits: 3

Marketing or Business Elective: 3 s.h.

The Business elective can be any course (3 s.h.) from the following list:

Any non-required 300 or 400 level course offered by the Marketing Department
Any non-required 300 or 400 level College of Business course except the Supervised Internships offered by the Management, Entrepreneurship or Accounting & Finance Departments
MKT 09101 Marketing and the Business Environment - RS (Rowan Seminar for incoming freshmen)