Bachelor of Arts in Applied Professional Communication

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The Bachelor of Arts in Applied Professional Communication extends opportunities for career preparation and interdisciplinary study. This multi-departmental major provides students with communication skills that support them in a range of professional settings with a focus on digital communication(s).

The BA in Applied Professional Communication is offered exclusively as a 3+1 program on the Rowan College at Burlington County (RCBC) Mount Laurel campus and the Rowan College of South Jersey (RCSJ) Gloucester campus. It allows students to pursue a foundational curricular platform at a community college and complete their Rowan degree while remaining on the RCBC campus or the RCSJ campus. Rowan University requires the completion of 120 semester hours of approved general education and major coursework in order to graduate with a bachelor’s degree. The Bachelor of Arts in Applied Professional Communication is a full- or part-time program that provides students with 30 of the required semester hours when students transfer into Rowan University for the fourth year.

General Education

All students starting before Fall 2018 and transfer students must complete the University General Education Requirements as described in the Undergraduate Program Requirements .

Rowan Core

All first-time Freshmen starting in Fall 2018 or after must complete the University Rowan Core Requirements as described in Undergraduate Program Requirements .

Rowan Experience

All students must complete the Rowan Experience requirements as described in Undergraduate Program Requirements .

Program Requirements

Major Requirements Required Applied Professional Communication Courses: 39 s.h.

WA 01322 - Writing for the Workplace-WI Credits: 3
or
WA 01302 - Introduction to Technical Writing - WI Credits: 3
PR 05350 - Strategic Communication Overview Credits: 3
ADV 04360 - Integrated Marketing Communication Credits: 3
RTF 03394 - New Media Production Credits: 3
JRN 02319 - Media Ethics Credits: 3
CMS 04315 - Digital Media Processes Credits: 3
CMS 04318 - Leadership Communication Credits: 3
WA 01406 - Professional Practices and Partnerships I Credits: 3
WA 01407 - Professional Practices and Partnerships II Credits: 3
WA 01301 - Writing, Research & Technology Credits: 3
CMS 04208 - Business and Professional Communication Credits: 3
PR 06317 - Publication Layout and Design Credits: 3
RTF 03295 - Introduction to New Media Credits: 3

General Education and Elective Courses: 90 s.h.

Total Hours Required for Graduation (with Gen Ed Courses): 120 s.h.

Students must earn a grade of at least a C minus in each course under Core Requirements, Concentrations and Related Electives. C minus or above is required in all prerequisites to other courses.