Certificate of Undergraduate Study in Public Relations & the News

General Merit of the Program: In age of the digital media, every profession requires knowledge and expertise in communicating with targeted audiences, a role that in the past was primarily reserved for public relations professionals and the press. This CUGS provides students with the historical, legal and ethical understanding of journalistic and public relations practices. It provides practical experience in a wide variety of public relations and news writing forms. It also explores the information management world, where journalism and public relations both overlap and compete with one another.