Accelerated Dual Degree: Bachelor of Arts in Advertising, Master of Arts in Strategic Communication

Print Degree Planner (opens a new window) |

Overview

This program provides a seamless transition between undergraduate and graduate coursework through a single five-year degree program to earn both degrees. Upon completion, graduates will possess both the theoretical and practical knowledge to perform duties relevant to work in the field, including positions with a strategic management focus. Rowan University currently offers a Bachelor of Arts in Advertising and a Master of Arts in Strategic Communication. The accelerated program allows students to obtain both degrees in 5 years (141 credits total) providing a cost-effective and efficient option.

Accelerated Dual Degree Undergraduate Program Requirements – BA in Advertising

General Education Courses 42 s.h.

Rowan Core 9 s.h.

Rowan Literacies 15 s.h.

Non-Program Courses 18 s.h.

BA in Advertising Coursework

Required Advertising Courses: 21 s.h.

ADV 04330 - Introduction to Advertising Credits: 3
PR 06350 - Introduction to Public Relations Credits: 3
ADV 04375 - Advertising Copywriting Credits: 3
ADV 04421 - Account Planning Credits: 3
PR 06305 - Advanced Public Relations Writing Credits: 3
PR 06317 - Publication Layout and Design Credits: 3
PR 06310 - Introduction to Public Relations/Advertising Research Credits: 3

Required Capstone Courses: 12 s.h.

ADV 04432 - Media Planning Credits: 3
ADV 04352 - Advertising Strategies Credits: 3
ADV 04434 - Advertising Campaigns - Wi Credits: 3
PR 06355 - Public Relations/Advertising Law and Ethics Credits: 3

Related Electives (choose from bank): 6 s.h.

Free Electives: 39 s.h.

(Graduate work will fulfill 12 of the undergraduate free electives)

Accelerated Dual Degree Graduate Program Requirements

Required MA Courses taken as an Undergraduate ADD Student: 12 s.h.

MAPR 01547 - Graduate Strategic Writing Credits: 3
MAPR 01551 - Graduate Strategic Communication Overview Credits: 3
MAPR 01561 - Graduate Strategic Writing II Credits: 3
Graduate Elective

Required MA Courses taken as a Graduate ADD Student: 12 s.h.

MAPR 01550 - Introduction to Graduate Strategic Communication Research Credits: 3
MAPR 01569 - Graduate Strategic Case Studies & Public Relations Planning Credits: 3
MAPR 01620 - Strategic Communication Seminar Credits: 3 to 6

Elective Graduate MA courses taken while a Graduate ADD Student: 9 s.h.

Elective courses permit the MA student to tailor the program to special needs for career development. These elective courses include some of the following courses (other course offerings may be available):

MAPR 01610 - Internship in Public Relations Credits: 3 to 6
MAPR 98503 - School Public Relations Credits: 3
MAPR 06515 - Online Public Relations Credits: 3
MAPR 01556 - Organizational Public Relations Management & Counseling Credits: 3
MAPR 01565 - Integrated Marketing Communication and New Media Credits: 3
MAPR 01559 - Strategic Public Affairs Credits: 3

Total Required Credits for the Graduate Portion of the Program: 33 s.h.

This number includes the 12 graduate credits that may be applied toward both the graduate and undergraduate program.

Total Required Credits for the Entire ADD Program: 141 s.h.

Program Advisor
Dr. Bokyung Kim
301 W. High Street
kimb@rowan.edu