Bachelor of Arts in Advertising

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General Education

All students starting before Fall 2018 and transfer students must complete the University General Education Requirements as described in the Undergraduate Program Requirements .

Rowan Core

All first-time Freshmen starting in Fall 2018 or after must complete the University Rowan Core Requirements as described in Undergraduate Program Requirements .

Rowan Experience

All students must complete the Rowan Experience requirements as described in Undergraduate Program Requirements .

Major Requirements: 42 s.h.

Related Electives: 6 s.h.

Select two of the following courses.

ADV 04420 - Portfolio Preparation Credits: 3
ADV 04355 - Advertising Practicum Credits: 1 to 3
CMS 04210 - Mass Media and Their Influences Credits: 3
CMS 04250 - Communication Theory Credits: 3
CMS 04240 - Small Group Communication Credits: 3
CMS 04270 - Persuasion and Social Influence Credits: 3
CMS 04370 - Political Communication Credits: 3
CMS 04380 - Health Communication Credits: 3
JRN 02310 - News Reporting I Credits: 3
JRN 02312 - Feature Writing Credits: 3
JRN 02313 - Magazine Article Writing Credits: 3
JRN 02319 - Media Ethics Credits: 3
JRN 02335 - Media Law Credits: 3
MGT 06300 - Organizational Behavior Credits: 3
PR 06354 - News Trends & Media Relations Credits: 3
PR 06360 - Public Relations/Advertising Internship I Credits: 3
PR 06362 - Public Relations/Advertising Internship II Credits: 3

Other Requirements

PHIL 09110 - The Logic of Everyday Reasoning Credits: 3
PR 05221 - Contemporary Issues in Strategic Communication Credits: 3
ADV 04232 - Advertising Media Budgeting Credits: 3

Free Electives: 51 s.h.

Total Required Credits for the Program: 120 s.h.

Lori Brucker
Program Advisor
856.256.4459
block@rowan.edu