Bachelor of Arts in Advertising

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To use free electives to build a minor, CUGS, or double major, consult with the program advisor.

General Education

All students starting before Fall 2018 and transfer students must complete the University General Education Requirements as described in the Undergraduate Program Requirements .

Rowan Core

All first-time Freshmen starting in Fall 2018 or after must complete the University Rowan Core Requirements as described in Undergraduate Program Requirements .

Rowan Experience

All students must complete the Rowan Experience requirements as described in Undergraduate Program Requirements .

Program Requirements:

Non-Program Courses: 18 s.h.

Courses in this area cannot be in the Major Department

PHIL 09110 - The Logic of Everyday Reasoning Credits: 3

Related Electives: 6 s.h.

Select two of the following courses.

ADV 04420 - Portfolio Preparation Credits: 3
ADV 04433 - Digital Advertising Strategies Credits: 3
PR 06356 - Digital Public Relations Strategies Credits: 3
PR 05321 - Crisis Communication in Modern Media Credits: 3
PR 06307 - Sports & Entertainment Event Planning Credits: 3
PR 05318 - Strategic Visual Communication Credits: 3
PR 06324 - Social Media Management and Metrics Credits: 3
PR 06425 - Advanced Publication Layout and Design Credits: 3
PR 05219 - International Public Relations Credits: 3 (Satisfies Global Literacy (GLBL) requirement)
PR 06354 - News Trends & Media Relations Credits: 3
PR 06309 - Sports Branding and Fan Relations Credits: 3
PR 05350 - Strategic Communication Overview Credits: 3
PR 05317 - Strategic Public Relations in Health Care Credits: 3
PR 05221 - Contemporary Issues in Strategic Communication Credits: 3 (Satisfies Humanistic Literacy (HUML) requirement)
ADV 04232 - Advertising Media Budgeting Credits: 3 (Satisfies Quantitative Literacy (QNTL) requirement)

Free Electives: 51 s.h.

To use free electives to build a minor, CUGS, or double major, consult with the program advisor.

Total Required Credits for the Program: 120 s.h.

Lori Brucker
Program Advisor
856.256.4459
block@rowan.edu