Accelerated Dual Degree: Bachelor of Arts in Public Relations, Master of Arts in Strategic Communication

Print Degree Planner (opens a new window) |

Overview

This program provides a seamless transition between undergraduate and graduate coursework through a single five-year degree program to earn both degrees. Upon completion, graduates will possess both the theoretical and practical knowledge to perform duties relevant to work in the field, including positions with a strategic communication and management focus. Rowan University currently offers a Bachelor of Arts in Public Relations and a Master of Arts in Strategic Communication. The accelerated program allows students to obtain both degrees in 5 years (through 141 total credits), providing a cost-effective and efficient option.

Accerlerated Dual Degree Undergraduate Program Requirements - BA in Public Relations

General Education Courses 42 s.h.

Rowan Core 9 s.h.

Rowan Literacies 15 sh.

Non-Program Courses 18 s.h.

BA in Public Relations Coursework

Required Public Relations Courses: 21 s.h.

PR 06350 - Introduction to Public Relations Credits: 3
ADV 04330 - Introduction to Advertising Credits: 3
PR 06317 - Publication Layout and Design Credits: 3
PR 06310 - Introduction to Public Relations/Advertising Research Credits: 3
PR 06360 - Public Relations/Advertising Internship I Credits: 3
PR 06305 - Advanced Public Relations Writing Credits: 3

Required Capstone Courses: 9 s.h.

PR 06353 - Case Studies in Public Relations - WI Credits: 3
PR 06454 - Public Relations Planning - WI Credits: 3
PR 06355 - Public Relations/Advertising Law and Ethics Credits: 3

Related Electives (choose from bank): 9 s.h.

Free Electives: 39 s.h.

(Graduate work will fulfill 12 of the undergraduate free electives)

Accerlerated Dual Degree Graduate Program Requirements

Required MA Courses taken as an Undergraduate ADD student: 12 s.h.

MAPR 01547 - Graduate Strategic Writing Credits: 3
MAPR 01551 - Graduate Strategic Communication Overview Credits: 3
MAPR 01561 - Graduate Strategic Writing II Credits: 3
Graduate Elective

Required MA Courses taken as a Graduate ADD Student: 12 s.h.

MAPR 01550 - Introduction to Graduate Strategic Communication Research Credits: 3
MAPR 01569 - Graduate Strategic Case Studies & Public Relations Planning Credits: 3
MAPR 01620 - Strategic Communication Seminar Credits: 3 to 6

Elective Graduate MA courses taken while a Graduate ADD student: 9 s.h.

Elective courses permit the MA student to tailor the program to special needs for career development. These elective courses include the following courses (other course offerings may be available):

MAPR 01610 - Internship in Public Relations Credits: 3 to 6
MAPR 98503 - School Public Relations Credits: 3
MAPR 06515 - Online Public Relations Credits: 3
MAPR 01556 - Organizational Public Relations Management & Counseling Credits: 3
MAPR 01565 - Integrated Marketing Communication and New Media Credits: 3
MAPR 01559 - Strategic Public Affairs Credits: 3

Total Required Credits for the Graduate Portion of the Program: 33 s.h.

This number includes the 12 graduate credits that may be applied toward both the graduate and undergraduate portions of the program.

Total Required Credits for the Entire ADD Program: 141 s.h.

Dr. Bokyung Kim
Program Advisor
301 W. High Street
kimb@rowan.edu