Bachelor of Arts in Public Relations

Foundational Courses: 21 s.h.

• ADV 04330 - Introduction to Advertising Credits: 3
• PR 06301 - Basic Public Relations Writing Credits: 3
• PR 06305 - Advanced Public Relations Writing Credits: 3
• PR 06310 - Introduction to Public Relations/Advertising Research Credits: 3
• PR 06317 - Publication Layout and Design Credits: 3
• PR 06350 - Introduction to Public Relations Credits: 3
• PR 99362 - Public Opinion Credits: 3

Upper Level and Capstone Courses: 9 s.h.

• PR 06355 - Public Relations/Advertising Law and Ethics Credits: 3
• PR 06353 - Case Studies in Public Relations - WI Credits: 3 (WI)
• PR 06454 - Public Relations Planning - WI Credits: 3 (WI)

Field Experience: 3 s.h.

• PR 06360 - Public Relations/Advertising Internship I Credits: 3

• or

• PR 06359 - Public Relations Practicum Credits: 1 to 3

Related Electives: 9 s.h.

Select three of the following courses.

• ADV 04360 - Integrated Marketing Communication Credits: 3
• ADV 04432 - Media Planning Credits: 3
• CMS 04210 - Mass Media and Their Influences Credits: 3
• CMS 04240 - Small Group Communication Credits: 3
• CMS 04250 - Communication Theory Credits: 3
• CMS 04270 - Persuasion and Social Influence Credits: 3
• CMS 04370 - Political Communication Credits: 3
• CMS 04380 - Health Communication Credits: 3
• JRN 02312 - Feature Writing Credits: 3
• JRN 02313 - Magazine Article Writing Credits: 3
• JRN 02319 - Media Ethics Credits: 3
• JRN 02335 - Media Law Credits: 3
• MGT 06300 - Organizational Behavior Credits: 3

•  

• PR 06354 - News Trends & Media Relations Credits: 3

• or

• JRN 02310 - News Reporting I Credits: 3

•  

• PR 06359 - Public Relations Practicum Credits: 1 to 3
• PR 06360 - Public Relations/Advertising Internship I Credits: 3
• PR 06362 - Public Relations/Advertising Internship II Credits: 3

Other Requirements

• ADV 04232 - Advertising Media Budgeting Credits: 3
• PHIL 09110 - The Logic of Everyday Reasoning Credits: 3
• PR 05221 - Contemporary Issues in Strategic Communication Credits: 3

Free Electives: 51 s.h.