Bachelor of Arts in Sports Communication & Media

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The Bachelor of Arts in Sports Communication & Media provides students with a broad understanding of the role of communication within the world of sports, as well as sports-specific education and training in five areas of interest: Communication Studies, Journalism, Public Relations & Advertising, Esports, and Radio, Television, & Film Production. While focused on sports media, the program prepares students for careers in all fields of communication.

General Education

All students starting before Fall 2018 and transfer students must complete the University General Education Requirements as described in the Undergraduate Program Requirements .

Rowan Core

All first-time Freshmen starting in Fall 2018 or after must complete the University Rowan Core Requirements as described in Undergraduate Program Requirements .

Rowan Experience

All students must complete the Rowan Experience requirements as described in Undergraduate Program Requirements .

Major Requirements

Required (Foundational) Courses for Major: 22 s.h.

SPRT 09101 - Introduction to Sports Communication and Media Credits: 1
CMS 04223 - Sports Communication, Culture & Identity Credits: 3
JRN 02205 - Journalism Principles And Practices Credits: 3
JRN 02210 - Journalistic Writing Credits: 3
PR 05350 - Strategic Communication Overview Credits: 3
RTF 03275 - Introduction to Media Aesthetics Credits: 3
SPRT 09301 - Internship in Sports Communication and Media I Credits: 3
SPRT 09302 - Internship in Sports Communication Media II Credits: 3 to 6
SPRT 09303 - Internship in Sports Communication and Media III Credits: 3
SPRT 09401 - Senior Seminar in Sports Communication and Media-WI Credits: 3

Sports Communication & Media Concentrations: 12 s.h.

Students will take all 12 s.h. from one of the following concentrations.

Communication Studies & Sports

CMS 04395 - Rhetoric of Sport Credits: 3
CMS 04323 - Images of Athletes in Popular Culture Credits: 3
CMS 04319 - Organizational Communication in Sports Credits: 3
CMS 04327 - Women and Nonbinary Identities in Sports Communication Credits: 3
CMS 04333 - Special Topics in Sports Communication Credits: 3

Sports Journalism

Students must take the following two courses.
JRN 02361 - Sports Journalism I Credits: 3
JRN 02362 - Sports Journalism II Credits: 3
Choose two of the following courses.
JRN 02321 - Digital Journalism I Credits: 3
JRN 02310 - News Reporting I Credits: 3
JRN 02305 - TV Newscast Credits: 3

Sports Public Relations & Advertising

PR 06306 - Social Media and Sports Communication Credits: 3
PR 06307 - Sports & Entertainment Event Planning Credits: 3
PR 06308 - Reputation Management and Crisis in Sports Credits: 3
PR 06309 - Sports Branding and Fan Relations Credits: 3

RTF Sports Production

Students must take the following two courses.
RTF 03346 - Sports TV Production Credits: 3
RTF 03396 - Sports Broadcasting I Credits: 3 (crosslisted)
or
JRN 02326 - Sports Broadcasting I Credits: 3 (crosslisted)
Choose two of the following courses.
JRN 02307 - On-Camera Field Reporting Credits: 3
RTF 03345 - Live Event TV & Video Production Credits: 3
RTF 03397 - Sports Broadcasting II Credits: 3 (crosslisted)
or
JRN 02327 - Sports Broadcasting II Credits: 3 (crosslisted)
RTF 03450 - Documentary Production for Film & Television Credits: 3

Esports

Choose 12 s.h. from the following courses.

SPRT 09201 - Foundations of Esports Credits: 3
SPRT 09315 - Esports Characters & Communities Credits: 3
SPRT 09316 - Esports Reporting Credits: 3
SPRT 09317 - Esports Streaming & Social Platforms Credits: 3
SPRT 09318 - Esports Coverage: Shoutcasting & In-Game Observing Credits: 3
SPRT 09319 - Evolution of Esports Credits: 3

Related Electives: 6 s.h.

Students take an additional 6 s.h. from any of the other concentrations.

Free Electives: 53 s.h.

Total Hours Required for Graduation (with Gen Ed Courses): 120 s.h.

Students must earn a grade of at least a C minus in each course under Core Requirements and Sequences. C minus or above is required in all prerequisites to other courses.

Students must maintain a 2.5 GPA in their 39 credits of the major, and a 2.0 overall GPA to graduate with a BA in Sports Communication & Media.

Transfer courses of 300 level or above that correlate with Rowan’s courses will be accepted in the major.

Students may earn up to 9 credits in internships. Any other internships can be taken on their own, but not for credit.

Dr. Emil Steiner
Coordinator
6 East High Street, Glassboro, NJ
856.256.4049
steiner@rowan.edu