Certificate of Undergraduate Study in Entrepreneurial & Independent Media

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This CUGS is designed to teach students how to benefit from advances in digital technology to create and distribute high-quality media on a small budget. In this CUGS, students learn both the media and business aspects of producing, marketing, and generating revenue their own media products and platforms, including blogs, podcasts, ebooks, YouTube channels, audiobooks, etc. Students also learn about startup protocols for more traditional types of media.

The CUGS in Entrepreneurial & Independent Media consists of four courses totaling 12 credits. Three courses will be required and the fourth will be drawn from a bank of electives.

Major Requirements

Required Courses

(must take all three):

JRN 02365 - Introduction to Entrepreneurial Media Credits: 3
JRN 02366 - Social Media Management and Metrics Credits: 3
PR 06324 - Social Media Management and Metrics Credits: 3
ENT 06240 - Entrepreneurship and Innovation Credits: 3

Electives:

(choose one)

RTF 03295 - Introduction to New Media Credits: 3
CMS 04317 - Social Media Strategies Credits: 3
JRN 02321 - Digital Journalism I Credits: 3
MKT 09200 - Principles of Marketing Credits: 3
ENT 06342 - Financing and Legal Aspects of Entrepreneurship Credits: 3
WA 01356 - Self Publishing Credits: 3

Total Required Credits for the Program: 12 s.h.

Carl Hausman
Advisor
6 East High Street, Room 108
856.256.4049
hausman@rowan.edu