Nov 23, 2024

2024-2025 Rowan University Academic Catalog

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2024-2025 Rowan University Academic Catalog

Minor in Marketing

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Program Requirements

Required Courses: 18 s.h.

STAT 02260 - Statistics I Credits: 3 (may be included in General Education)
MKT 09200 - Principles of Marketing Credits: 3
MKT 09376 - Consumer Behavior Credits: 3
MKT 09379 - International Marketing Credits: 3
MKT 09384 - Research Methods in Marketing-WI Credits: 3
MKT 09386 - The Marketing Plan Credits: 3

Electives: 3 s.h.

Select one (3.s.h.) course from the list below or any 300- or 400-level MKT course:

MKT 09375 - Business Logistics Credits: 3
MKT 09391 - Business to Business Marketing Credits:
MKT 09305 - Digital Marketing Credits: 3
MKT 09330 - Marketing Channels Credits: 3
MKT 09350 - Management of Advertising and Promotion Credits: 3
MKT 09360 - Services Marketing Credits: 3
MKT 09315 - Personal Selling Credits: 3
MKT 09378 - Product, Price, New Venture Management Credits: 3
MKT 09372 - Retailing Credits: 3
MKT 09382 - Sales Force Management Credits: 3
MKT 09390 - Selected Topics in Marketing Credits: 3
MKT 09411 - Supervised Internship in Marketing Credits: 3

Total Credits for the Program: 21 s.h.

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