Marketing & Business Information Systems

The Marketing Department awards Bachelor of Science Degrees in Marketing (MKT), Information Systems & Analytics (ISA), Supply Chain & Logistics (SCL), and Data Analytics (DA).

The Marketing program focuses on strategic, as well as tactical, marketing concepts; it integrates the classical “Four P’s” approach throughout its courses (product, price, promotion and place). Offerings stress the use of modern techniques to analyze and develop solutions to a wide variety of marketing opportunities and constraints.

The Information Systems & Analytics program prepares students for careers in a rapidly changing technological world by training them to analyze business problems, challenges, and opportunities and to subsequently design, develop, implement and maintain business solutions through the use of information and information technology. ISA majors have the opportunity to focus on a specific area within the ISA discipline by selecting from three tracks - Data Analytics, Information Security, and Software Development. While pursuing a track is optional, it is highly recommended that students select one or more tracks.

Supply Chain & Logistics is an interdisciplinary program that incorporates components of accounting, management, management information systems, and marketing in order to prepare students for this rapidly expanding field by training them to understand the systems, costs, and tools used to manage domestic and international supply chains.

Data Analytics is offered as a 3+1 program in partnership with Rowan College of South Jersey (RCSJ) and Rowan College of Burlington County (RCBC). The program will equip its graduates with a strong background and skills in data collection, exploration, analysis, visualization, presentation, and dissemination.

Students majoring in Marketing, ISA, or Supply Chain & Logistics must maintain a 2.00 grade point average overall and a 2.50 grade point average in all business courses taken at Rowan University.

Students are encouraged to utilize their non-program courses and free electives to pursue minors and concentrations in other fields of study to increase their knowledge and enhance their employability in a dynamic job market.

Phillip Lewis
Department Chair
Business Hall 359
856.256.4298
lewisph@rowan.edu