May 17, 2025  
2024-2025 Rowan University Academic Catalog 
    
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2024-2025 Rowan University Academic Catalog
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ESBN 03301 - Esports Business Development and Sponsorships

Credits: 3


This course will focus on business development in the context of the esports industry with an emphasis on the largest revenue streams for esports organizations, sponsorship and advertisement deals. Examples of the traditional and non-traditional promotional strategies and techniques currently used in esports will be studied.



Prerequisite Courses: SPRT 09201  with a minimum grade of D-
Course Attributes: CAT, UGRD
Academic Department: Professional Studies


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