ADV 04370 - Essentials of Design

Credits: 3

This course develops visual communication skills, teaching non-art majors how to think like a designer. Students will explore the creative design process with digital tools and design software, learning to effectively use and organize basic elements: typography, images, and color. They will examine and analyze case studies in graphic design, developing ability to critique design solutions. Students will use critical thinking skills, learning the essential descriptive vocabulary of graphic design and typography and how to designer’s choices about type and image work together to communicate specific content.

Course Attributes: CAT, UGRD