ADV 04232 - Advertising Media Budgeting

Credits: 3

Media planning is a key element of advertising campaigns, focused on configuring the brand message, audience, frequency, time/timing, and advertising media mix within a given budget. In this course, students use primary and secondary data from a variety of marketing consumer information sources, databases, and reports to define the consumer profile and media mix for an advertising campaign.

Course Attributes: CAT, QNTL, UGRD